Free Forever

Every Feature.
No Subscription.
Ever.

All Gold-tier features with no monthly subscription. Accept up to 50 bookings a month with no payment required, then unlimited paid bookings with a small customer fee. Busy month? Quiet month? Your cost is always the same: zero.

No credit card required. No contracts. No catches.

£0/month
No subscription ever
Gold Features
Everything included
No Card Needed
Start right away
How It Works

The Maths Is Simple

No fixed monthly cost means no stress when bookings dip. Busy season or quiet week — you never have to worry about covering a subscription.

50 No-Payment Bookings

Each month you can accept up to 50 bookings that don't require a payment — no deposit, no prepayment, no fee to anyone. Ideal for walk-in style reservations where you just need a name and a time.

Payment required No
Customer fee None
Limit 50/month

Unlimited Paid Bookings

Beyond your 50 free bookings, accept unlimited additional bookings. These bookings must require a payment (deposit or full prepayment). A small fee is added to the customer's transaction — you receive the full booking value.

Cost to you £0
Customer booking fee 2% or 50p
Whichever is higher · Added at checkout
No Fixed Costs

Your Costs Scale With
Your Bookings

With a subscription, you pay the same whether you take 10 bookings or 500. With Free Forever, your cost is always £0. Quiet January? No bill. Packed December? Still no bill. The fee-based model means you never have to worry about covering software costs during slow periods.

Quiet Month
Zero bookings, zero cost. No subscription ticking away while you're closed for refurb or off-season.
Busy Month
Hundreds of bookings, still zero cost to you. The small customer fee scales naturally with your trade.
Seasonal Swings
No more dreading the direct debit during low season. Your software cost matches your revenue — always.
How Bookings Work

After Your 50 No-Payment Bookings

Each month you can accept up to 50 bookings that don't require any payment. After that, additional bookings need a deposit or prepayment attached.

Additional bookings require a payment

Once you've used your 50 no-payment bookings for the month, every additional booking must include a payment — either a deposit or full prepayment. This is how the Free Forever plan works without charging you a subscription: the small booking fee is collected from the customer's payment at checkout.

Bookings with no payment attached are only available within your 50 monthly allowance. If you'd prefer to accept unlimited no-payment bookings, our paid plans remove this requirement entirely.

1–50
Bookings per month
No payment required
Payment bookings also allowed
No customer booking fee
51+
Bookings per month
No-payment bookings not available
Unlimited paid bookings
Small customer booking fee applies

Among the Lowest Booking Fees Online

Your customers already expect small service fees when booking online. Here's what they'd pay on a £40 booking across different platforms.

Platform Fee Structure On £40
BookingNinja
2% or 50p min
£0.80
Eventbrite
6.95% + £0.59
£3.37
DesignMyNight
£1–£2.50/head
£1.00–2.50
Dice
3–8%
£1.20–3.20
Ticketmaster
10–25%
£4.00–10.00

Based on publicly available pricing as of 2026. On a £40 booking, your customer pays just 80p with BookingNinja.

All Features Included

Gold-Tier Features. Free.

You get the same features as our Gold subscribers, except branding removal. No feature gating, no surprises.

Online Bookings

Beautiful booking widget for your website. Real-time availability, instant confirmations, custom fields, and guest types.

Table Management

Assign tables automatically or manually. Floor plans, table linking, capacity rules, and session-based layouts.

Payments & Deposits

Take deposits, full prepayments, and no-show fees via Stripe. Automatic refunds and payment tracking built in.

Memberships

Create subscription plans with recurring billing, booking discounts, guest allowances, and a branded member portal.

Pre-orders

Let guests choose food, drinks, and experiences before they arrive. Per-guest ordering with allergy tracking.

Order at Table

QR code ordering, live kitchen display, Stripe payments, service charges, and tipping — all built in.

Email & SMS

Automated confirmation, reminder, and follow-up messages. Custom templates with the built-in MJML editor.

Analytics & Reports

Track bookings, revenue, no-shows, and customer trends. Export data and schedule automated reports.

Team & Rota

Unlimited team members, role-based permissions, staff scheduling, shift swaps, and time-off management.

Gift Cards

Sell digital gift cards through your booking page. Custom designs, automated delivery, and balance tracking.

Waitlist & Notifications

Automated waitlist when sessions fill up. Customers get notified instantly when a slot opens.

API Access

Full REST API for custom integrations. Connect with your POS, CRM, website, or any third-party tool.

Compare

Free Forever vs Paid Plans

See how the Free Forever plan stacks up against our paid subscriptions.

Feature Free Forever Starter Gold
Monthly Cost £0 From £42/mo From £75/mo
No-Payment Bookings 50/month Unlimited Unlimited
Paid Bookings Unlimited Unlimited Unlimited
Customer Booking Fee 2% or 50p None None
Payment Required (after 50)
Features All Gold Features Core Features All Features
Team Members Unlimited Unlimited Unlimited
Support Email & Chat Email & Chat 24/7 Priority
Branding Removal
API Access
Perfect For

Who Is Free Forever For?

New Venues

Just opened? Get a world-class booking system from day one without adding another monthly bill.

Multi-Site Operators

Roll out bookings across every location without multiplying your software costs. Each site runs free.

Seasonal Businesses

Packed in summer, quiet in winter? A fee-based model means you never pay for months you don't use.

Any Venue, Any Size

From a 20-cover bistro to a 500-seat events space — the same Gold features with no subscription.

FAQ

Common Questions

Yes. There is no trial period and no expiry date. You get all Gold-tier features (except branding removal) with no monthly subscription fee, forever. We only apply a small customer booking fee on paid bookings beyond your 50 free bookings per month.
The Free Forever plan is funded by the small customer booking fee. Since that fee is collected from the customer's payment, bookings beyond your 50 free monthly allowance must include a deposit or full prepayment. Your first 50 bookings each month can be free (no payment required) or paid — it's up to you.
For paid bookings beyond your 50 free monthly allowance, a booking fee of 2% or 50p (whichever is higher) is added to the customer's transaction at checkout. This fee is paid by the customer, not by you. Standard Stripe processing fees (typically 1.5% + 20p for UK cards) and a 1% BookingNinja transaction fee also apply — these are the same fees that apply across all plans, including paid subscriptions.
There are three components: Stripe's processing fee (typically 1.5% + 20p for UK cards), a 1% BookingNinja transaction fee, and — for bookings beyond your 50 free monthly allowance — the 2% or 50p customer booking fee. The customer booking fee is paid by the customer. The Stripe and transaction fees apply to all payment bookings on every plan, not just Free Forever.
Yes, the booking fee is transparently shown at checkout as a small service charge. Customers understand and expect small booking fees — it's standard across platforms like Eventbrite, Ticketmaster, and others.
Nothing — and that's the point. With a subscription you'd still pay £42–£75+ even if you took zero bookings. With Free Forever, a quiet month costs you nothing. The fee-based model means your software cost naturally tracks your business activity, so you never pay for something you're not using.
Every confirmed booking counts towards your 50 free bookings per month. Cancelled bookings don't count. The counter resets at the start of each calendar month.
Absolutely. If you'd prefer to remove the customer booking fee and the payment requirement on bookings beyond 50, you can upgrade to Starter or Gold at any time. Your data, settings, and bookings all carry over seamlessly.
Everything in Gold except branding removal. Online bookings, table management, payments, memberships, pre-orders, order at table, gift cards, analytics, email templates, SMS notifications, API access, team management, and more. BookingNinja branding remains on your booking pages — upgrade to Gold if you'd like to remove it.
No. You can add as many team members as you need with role-based permissions. There's no per-seat charge.
No. Sign up with just your email address. You only need to connect Stripe if you want to accept payments or deposits from customers.

Stop Paying for
Booking Software

Get every feature, zero monthly cost, and set up in minutes. No credit card, no contracts, no catches.

No credit card. No subscription. Free forever.

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