SevenRooms Alternative

The SevenRooms
Alternative
Sized for One Venue.

SevenRooms is a serious guest-data platform, sold by quote to hotel groups and multi-site operators. If you run one restaurant or three, the platform is rarely the problem. The price, the onboarding project and the contract length are. BookingNinja publishes its prices, includes everything on every plan, and is running in your venue in about a day.

Start For Free

No credit card required. No contracts. Cancel anytime.

No Per-Cover Fees
Flat pricing, even on your busiest nights
Free Forever Plan
All features, no card needed
Family-Run Support
Real people, not a call centre
Why Switch

Built for One Venue, Not Fifty.

SevenRooms aims at mid-market and enterprise hospitality, and most reviewers put the point where it pays for itself at around ten locations. Below that you are buying a lot of platform, and a sales process to go with it.

A Price You Can Read

The SevenRooms pricing page has three tiers and a Get a Quote button on it, with no figures, no free version and no trial. Ours has numbers: flat monthly, in pounds, no per-cover fees. Work out what it costs before you speak to anyone.

Nothing to Sign

The firms that track SevenRooms quotes report annual and often multi-year terms with a one-off implementation fee on top. We bill monthly. Leave whenever, and there is no project to unwind on the way out.

The Add-Ons Are Just In There

SevenRooms lists six modules priced separately, including email marketing, event management and API access. Every BookingNinja feature is on every plan, so your bill does not move when you start doing events.

Running by Tomorrow

Capterra reviewers keep mentioning how long SevenRooms takes to learn. We build your sessions, tables and deposits with you, hand it over in about a day, and your team picks up the floor plan in a shift.

You Get the Person Who Built It

We are a small UK company and I answer support myself. Some SevenRooms reviewers say the attention thinned out once the platform got big, which is a fair risk with any enterprise vendor.

Side by Side

BookingNinja vs SevenRooms

SevenRooms is the deeper guest platform. This is about what a single site or small group ends up paying for, and how much of it gets used.

Published pricing you can check yourself

BookingNinja
SevenRooms

Flat monthly fee, no per-cover fees

BookingNinja
SevenRooms
Quote only

Free plan to start on

BookingNinja
SevenRooms

Every feature included, no paid modules

BookingNinja
SevenRooms
Six paid add-ons

Month to month, no contract

BookingNinja
SevenRooms
Annual terms reported

Priced in GBP for UK venues

BookingNinja
SevenRooms
USD, quote only

Setup done with you in about a day

BookingNinja
SevenRooms
Implementation project

Table and floor-plan management

BookingNinja
SevenRooms

Deposits, prepayment and card holds

BookingNinja
SevenRooms

Events and ticketing

BookingNinja
SevenRooms

Cross-property guest CRM and marketing automation

BookingNinja
Guest list and history
SevenRooms

DoorDash and Deliveroo marketplace reach

BookingNinja
SevenRooms

SevenRooms does not publish prices, so nothing here is quoted as its price. Contract terms, implementation fees and per-location costs come from third-party analyses of customer-reported quotes and are estimates only. Everything else is from the SevenRooms website and UK review sites as of July 2026; check with them for the current position.

BookingNinja bookings timeline for a Sunday service, with bookings assigned to tables through the afternoon and evening
Guest CRM

The Guest Data
You Actually Use.

SevenRooms sells depth here: cross-property profiles, dietary preferences, automated campaigns keyed off spend. That is genuinely good, and it earns its money when you have twenty sites and someone whose job is marketing. One venue usually needs something smaller. Who is coming back, what happened last time, and a list you can email at Christmas. BookingNinja keeps that against every booking, and the list belongs to you.

The list is yours
Names, emails, phone numbers and marketing consent, captured at the point of booking and exportable any time you want them.
Regulars are obvious
Booking count, spend and your team's notes sit on the booking itself, so whoever is on the door can see it.
Market with what you already pay for
Consent is recorded properly, so you can push the list into whatever email tool you use rather than buying a marketing module.
Your brand, your domain
The booking page runs on your own site in your colours and your wording, not as a profile on someone else's app.
Live floor plan during service showing seated tables, upcoming bookings and tonight's booking list
Reservations & Waitlist

Run Tonight From
One Screen.

SevenRooms has a floor view and it is a good one. The difference is what it takes to get comfortable with it. BookingNinja opens on a map of your actual room, tables coloured by what they are doing, and most teams stop asking questions after a shift or two.

Your real room
Draw the floor, drop in tables and areas, and guests can pick where they sit while they book.
Tables assigned for you
Best fit by party size and priority, joins for the big bookings, and you can drag anything anywhere.
Walk-ins and waitlist
Seat a walk-in straight off the plan, or hold people in a waitlist and text them when a table frees up.
Any date, same view
Jump to next Saturday and see the room as it will be before you decide whether to take that party of twelve.
Guest choosing their table on their phone in the BookingNinja booking flow
Events & Experiences

More Than a
Cover Count.

A children's party priced per child, a tasting menu paid in full up front, a supper club sold by the ticket. BookingNinja is built on sessions and guest types rather than a flat headcount, and the events, deposits and order-at-table side is part of the product instead of a module on the quote.

Guests pick their table
Diners choose where they sit from your floor plan on their phone, which cuts down the special-requests emails.
Per-guest-type pricing
Adults, children, over-65s, add-ons. Each one can carry its own price and its own pre-order.
Deposits set how you like
Full payment, part payment or a card held against no-shows, decided per session and per guest type.
Order at table
Guests scan, order and pay from the table and it lands in the kitchen, from the same system that took the booking.

When SevenRooms Is the Right Buy

There is no point pretending otherwise. SevenRooms is a strong platform, and for some operators it is the correct decision.

  • You run a group and someone owns the guest data. Cross-property profiles, spend history off the POS and automated campaigns are where SevenRooms is strongest, and at ten sites and up that depth pays for the licence.
  • You want the DoorDash and Deliveroo reservation audience in front of you. We do not run a marketplace of any kind, so if distribution is part of what you are buying, we cannot give you that.
  • You want the enterprise stack: Voice AI answering the phones, a group portal, cross-venue availability, an integrations team on the other end of the API. SevenRooms is built for that and it holds up at that scale.

If you are a group with a marketing function and a budget for it, SevenRooms is probably the better platform. If you are one venue, or three, and you would rather see a price, sign nothing and be live this week, that is the gap we built BookingNinja to sit in.

FAQ

SevenRooms Alternative Questions, Answered

What is a good SevenRooms alternative for a single restaurant?
BookingNinja. SevenRooms is aimed at mid-market and enterprise groups, and reviewers regularly say the return does not stack up below about ten locations once you account for the quote and the onboarding. BookingNinja costs a flat monthly fee, has no per-cover fees, and works the same whether you have one dining room or four.
How much does SevenRooms cost?
They do not say. The pricing page has three tiers, Starter, Growth and Premium, a Get a Quote button and no figures, plus six add-on modules priced separately. Every number you will find online comes from third parties reporting what customers told them they were quoted, so we are not going to repeat one as though it were fact. Our prices are on our pricing page in pounds.
Is there a contract or a setup fee?
Not with us. Third-party analyses of SevenRooms quotes describe annual contracts, often multi-year, with a one-off implementation fee and a discount for paying the year up front. BookingNinja is billed monthly, there is no setup fee, and the build we do for you is part of getting you started.
Will I lose features by moving off SevenRooms?
You keep the operational ones. Floor plans, live table status, automatic assignment, table joins, walk-ins, waitlist, deposits, prepayment and card-capture no-show protection are all here, and so are events, ticketing and memberships. What you give up is the deep cross-property CRM and the marketing automation built on top of it, which is the part SevenRooms does better than us.
Does it matter that SevenRooms is owned by DoorDash?
That depends on your view of it. DoorDash completed the acquisition in June 2025 and SevenRooms now offers distribution through the DoorDash and Deliveroo reservation marketplaces. Some operators want that reach. Others would rather their booking system was not part of a delivery company. BookingNinja is direct only, so there is no marketplace in the picture either way.
Do you have a free plan?
Yes, and it does not expire. Free Forever costs nothing a month, gives you every feature, and covers up to 50 bookings a month that take no payment. Past 50 the bookings need a payment attached, and the customer pays a booking fee at checkout of 2% or 50p, whichever comes out higher.
How long does switching take?
About a day of our time. Send us your session times, tables and deposit rules and we build the venue for you, then you point your website at the new booking page. Export your guest list out of SevenRooms first and your regulars come with you.
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You Can Actually See?

Live this week. Flat monthly pricing, no per-cover fees, nothing to sign.

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