Discount & Coupon Codes

Create discounts and coupons for money off whole or part of a booking deposit, set when discounts run or can be used, and make your own codes.

Available in: Free Starter Gold

What is a discount or coupon? 

A discount or coupon (sometimes called a voucher) gives your customers money off their online bookings by simply entering a code. With BookingNinja, you can create unlimited customizable offers directly on your booking form using memorable codes like "YOURVENUE-20" instead of complicated strings of numbers.

Powerful marketing and customer service tools 

Discounts and coupons transform your booking process into a versatile marketing engine. Whether you're looking to drive bookings during slow periods, reward loyal customers, or offer compensation for service issues, our coupon system delivers results without complexity.

Create custom discount codes in seconds with sophisticated control options. Set flat-rate discounts (£10 off) or percentage-based offers (15% off), then fine-tune exactly when and how your promotions can be used. You might create a "WEEKDAY25" code valid only Monday through Thursday, or a "SUMMERSPECIAL" promotion for bookings made in advance of your peak season.

Total flexibility and control 

Our system gives you complete command over your promotions. Limit the number of times a code can be used by each customer email address to prevent overuse, or cap the total redemptions for exclusive, limited-time offers. You can even restrict which services or sessions qualify for discounts, allowing you to drive traffic precisely where you need it.

Specify both when a coupon can be redeemed (the booking window) and which actual booking dates the discount applies to (the service window). This means you could run a flash sale in January for services booked in March, helping to fill your calendar during traditionally quieter periods.

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